1 – REDUCE COSTS IN WAGES AND INFRASTRUCTURE
This can be one of the main concerns to consider when deciding to contract an outsourced service instead of working with one of your own.
This is also, for 73% of French companies , the number 1 argument.
In addition to the obvious cost reduction in facilities and equipment, salaries can greatly affect your budget. Even working with the same level of skilled professionals, there may be significant differences in overall wages
2 – FACILITATING RECRUITMENT BY DELEGATING
Recruitment is becoming increasingly difficult with increasing demand.
Outsourcing virtually eliminates this problem while providing you with the best professionals.
3- INNOVATION AND QUALITY
Innovation and quality are the main concerns of subcontractors.
Depending on your needs, you can get highly qualified professionals to the highest standards of software development.
If you have to create your own team with the same level of quality, you will either have to contract very expensive resources (which may not be available), or invest in training that could last for many years.
4 – STAY FOCUSED ON YOUR BUSINESS
Having to deal with your IT department imposes a significant operational cost when it comes to an area that is not your core business.
Most of the time, you get a cost-benefit compromise when implementing a given feature in your business.
If your IT department is not sufficiently qualified in the technologies or if they do not have the additional resources required, your options for determining how to implement a new feature will be limited.
In this case, chances are you will end up with a non-optimal solution .
5 – NO NEW INFRASTRUCTURE NEEDED
A huge benefit of hiring an external development company to your business is that you do not need to create and manage a development team .
A project can take off faster if you do not need to consider the infrastructure and configuration of your own development center.
6 – THE SCALING UP OF THE IT TEAM
Although this term refers primarily to scaling up in the physical infrastructure, it is also an important factor introduced by external development.
Your business may not need the same resources all the time .
There may be a phase of your products and services that require more resources, and you can reach a level of maturity that makes it unnecessary to continue with the same level of highly skilled professionals.
At this point, you may decide to reduce the team or change roles and positions to a more operational level. This level of resource management can be extremely complex when it comes directly to hiring staff, instead of delegating all of this to your external development center.
7 – CONTROL OF ACTIVITIES
The more the company internalizes activities, the greater the risk of dispersion and it risks losing its competitive advantage in the core business.
For this reason, outsourcing the development of mobile application projects helps, on the one hand, to lighten the workload that a company can have, on the other hand, it allows the company to focus on its activity principal, increasing its efficiency and productivity.
In this way, managers can respond to new challenges and emerging needs.
8 – EXPERTISE AND QUALITY
With the outsourcing of mobile application projects, the company relies on professionals whose main activity is the creation of mobile tools .
Thus, the company is assured to obtain a quality product in a simple and fast way, and thus to be faster than competitors. For that, it is very important that the brand managers are in constant communication with the development company or the free lance developer, to transmit the evolutions of the project and the values of the company.
Only in this way you can get an application that fits the needs of the company and its mobile marketing strategy.
It is now obvious that outsourcing your web or mobile development has many benefits. But beware there are some mistakes to avoid for the relationship with your provider is going at best!
TIP 1: SELECT AND TEST A MOBILE DEVELOPMENT PROVIDER
You probably have relationships in your professional network that can recommend one or more providers in mobile development. You can set a goal of establishing a list of 5 providers from which you will make your final choice.
If necessary, yellow pages directories, French Tech or web searches will allow you to identify providers that you find interesting.
THE CRITERIA OF CHOICE OF A PROVIDER IN MOBILE DEVELOPMENT
Establish a scoring grid according to the importance you attach to each criterion:
Size of the company: choose a provider whose size is adapted to your projects. A provider that is too small may not be able to provide you with all the resources you need. An over-sized provider may not be paying enough attention to your projects if you are not big on your own.
Business Strength: Check your legal and financial history, results and balance sheets.
Geographical area: geographical proximity is no longer as important as in the past, although it is good to meet from time to time. Digital tools, instant messaging, document sharing, online software, web conferencing, etc., allow a great operational proximity. Attention to a great distance, in this case offshore: the temptation of attractive tariffs is likely to be thwarted by disappointing results; bad experiences are numerous. In practice, offshore outsourcing must be reserved for very large projects that require a full-time team led by one of your expatriate employees.
Customer references and testimonials: beyond what is published on the provider’s website, look for common relationships with your provider, via social networks like LinkedIn for example, and ask them about the positive and negative aspects of their collaboration. These end-customer references will not necessarily correspond to those of communication agencies, which are often confidential, but they will inform you in a useful way about the way in which the manufacturing of the application took place.
Achievements: does the provider put forward web app, native, hybrid achievements? If possible, download the mobile applications already made and evaluate for yourself the work done. Take into account that the design could be done by another communication agency.
Operational modalities: what is the provider’s working method?
What collaborative tools does it use, what tools for development, testing, deployment in pre-production and production? Will you have a dedicated project manager as an interlocutor?
Technical skills: how many developers include the service provider’s teams? How big is each team? Are developers and project managers certified?
Rates: what are the rates charged by the provider? Does he commit to the package? Does it provide for a warranty period, a maintenance or support contract?
Contractual terms: Check the disclaimers, the confidentiality clauses and make sure that the source code written for the realization of the application will become the property of your client.
Obviously the perfect provider does not exist. By noting the providers on each criterion, you will obtain a rational evaluation to which you will have to add the confidence that each one of them inspires you. It is also a way to identify and discuss with the provider points of improvement that you consider important.
TIP 2: CLEARLY DEFINE THE ROLE OF EACH
Your agency has to offer mobile applications to its customers, most often as part of a strategy, campaigns or communication operations that involve other means than mobile.
Your agency defines the concept and features of the application . It draws up specifications, designs models and prototypes in accordance with the client’s graphic charter.
With respect to the client, your agency provides project management until the delivery of the mobile application . Even if your provider is not in direct contact with your customer, the partnership can be transparent: the customer knows that the technical development is handled by a mobile specialist. This implies that your service provider is committed not to solicit or work directly with your customers.
Your agency also supports the publication and preparation of application overviews on Google and Apple’s mobile stores.
This work is essential, especially in terms of mobile SEO. It requires preparation upstream of the publication itself .
This preparation should not be underestimated. It requires coordination with your provider , especially to get good visuals of the mobile application.
If the project involves other digital resources, for example web site or back office, it is likely that an API will be developed to share the data access resources. You will need to ensure that this API is properly documented, versioned, and accessible on preproduction and production environments.
Do not hesitate to put the different speakers in direct contact : designers, API developers, mobile developers.
For the sake of efficiency, it is preferable that they can communicate directly with each other rather than through their hierarchy. This connection, for example during the project’s kick-off meeting, is an opportunity to clarify the role of each and to encourage them to help each other to the benefit of the project .
For your part, your service provider supports the development of the application according to the specifications of the specifications , integrating the models that you have provided and using the API to which you have given access.
It will perform the first functional test campaign of the application before you deliver a pre-production version on which you can carry out your own tests, as well as your client if you have planned it as well.
TIP 3: ENSURE YOUR CONTRACTUAL SECURITY
Define the terms and conditions of collaboration with your service provider in a framework contract to which the orders you will send him will refer. You can also plan the maintenance procedures.
Make sure that your provider’s limitation of liability clauses are not excessive , with at least a stronger obligation of means. This means that your service provider can not be exonerated from his responsibility by providing positive proof of his absence of fault (force majeure, made by a third party, problem related to the hardware or software infrastructure of the client … etc).
Check the privacy clauses :
Check that the source code of the mobile application will be the property of your client , at least once your provider has been paid.
Plan for reversibility in case of change of provider.
Check that your provider is committed to the package and provide the terms of payment to the order , in progress, delivery pre-production and / or production.
Plan a non-competition clause that prevents your provider from soliciting your clients and working for them for a fair period.
Define the scope of the warranty, the support, corrective and evolutionary maintenance of the developed applications.